Joy Master and Founder

Janine Aurichio

Bio
Janine helps architecture and design firms run better businesses by working where most consultants don’t—at the intersection of people, process, and personal growth. With a Columbia MBA, a former career in brand management, and 20+ years in the design and construction world—including co-owning a high-end residential design firm—she brings a perspective few others can. Her work is part strategic, part human, all practical. Janine untangles the people tensions, role confusion, and invisible human patterns that quietly drain profit, energy, and morale. She works across the entire firm—from Principals to project teams—to align leadership, systems, and culture so projects run smoother, staff feel more engaged, and the business actually becomes easier to lead. Janine is equal parts logic and intuition, structure and empathy. Her superpowers include sharp insight, deep listening, and a calming, no-nonsense presence. Clients often say she helps them feel clearer, lighter, and more focused—both personally and professionally. The result? Less stress, less waste, and a business that runs with more clarity, cohesion, and calm As an interior designer, I am intimate with the healing power of Beauty and the challenges of the industry. If you’re tired of being tired, tired of fighting fires, tired of fighting for profits and work-life balance, we should talk. Because I’ve walked this path, it is my mission to help other designers to thrive on their journey. I get lit up watching my clients create their highest success and sustained happiness while unapologetically living their dream. It would be an honor to walk this path of transformation with you and your team.
Business description
YES2YUM Whole Studio fixes architecture and design firms from the inside out. We are dedicated to empowering firms to go from stress and chaos to calm, clear and creative, so that they can do more of what they love, and do it with ease. We work with the whole firm—leaders and staff who want big, meaningful transformation, and help them create better, happier human beings and businesses.
Additional details
Email:
janine@yes2yum.com
Phone:
Address:
1414 Elmwood Ave
City/State:
Evanston
,
IL
Website:
https://www.yes2yum.com/
LinkedIn:
Facebook:
Twitter:
Instagram: